Rube Goldberg

Rube Goldberg-esque

Cookie or Cream?

That is the question that Oreo is currently posing to the public. As part of their most recent marketing campaign, they have enlisted engineers, “tinkerers” and roboticists from around the world to design and build machines that separate the cookie part of the oreo from the cream. They are sharing these machines in a series of four episodes. The machines are not quite as extravagant as full Rube Goldberg machines, but I think that the very nature of a machine built to pull apart two sides of a cookie must classify as, at the very least, Rube Goldberg-esque.

Check them out for yourselves.

Episode one

Episode two

Episode three

Episode four

Have a great week.

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Inspired by Rube

Thanks to @fastcompany for showcasing and @NYTimesLearning for retweeting this great Rube Goldberg Machine.  Melvin the Magical Mixed Media Machine apparently takes pictures and videos of his spectators during the four or so minutes of the Rube Goldberg extravaganza.


After watching that video I decided that I had seen a few other Rube Goldberg videos worth sharing, as well. I present them here, just in case you haven’t seen them yet….

One of the very first Rube Goldberg machine videos that I saw (a few years ago already) was of this Honda Ad:


And if you want to learn how the Honda ad was created:


Then there is rock band OK Go’s “This Too Shall Pass” video:

And if you want to learn about the making of the video, read the article in Wired Magazine’s Gadget Lab

And finally, a few last Rube Goldberg designs that I enjoyed:

Vodafone Domino Effect

Amazing Trick Shot


Baynham and Tyers

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